Website Development
Web Development… The Factor Most People Overlook
The factor that separates a decent website from an exceptional website is the development. There's tons of bad info floating around about how websites actually work and how they should be built. Anyone telling you code doesn't matter is either lying to you, has no clue what they're talking about, or both...
Just right-click on any page and hit "inspect" - you'll see thousands and thousands of lines of code running every single website you visit. That's how it's always worked, and that's how it'll always work.
So here's what you can do. You could pick something like Wix or Squarespace - yeah, they're super easy to use and pretty straightforward, but they mess up the code quality, giving you slow websites that Google and other search engines can't figure out properly. Or you could try WordPress, which actually works really well if you've got loads of time and a fat budget to do things right. But if you don't have those things, people end up using tons of plugins to take shortcuts, which makes sites crawl and opens up security holes when they don't get updated.
Or, you can choose us...
The Real Cost of Bargain Websites
We get it - when you see a website for $250 on Fiverr or when your mate's cousin who "knows a bit about computers" offers to knock something together for a few quid, it's tempting. Really tempting. But here's what actually happens.
You get no leads, low trust, and need to start from scratch because six months down the line, your bargain website is slower than dial-up, looks like it was designed in 2004, and every time you want to change a single word, it's a three-week saga because no one knows what to do.
The cheap option always ends up being the most expensive. You'll spend more money trying to fix a rubbish website than you would have spent getting it built properly in the first place. Then there's the bigger cost, all those potential customers who took one look at your site, assumed you'd gone out of business or that you weren't trustworthy, and wandered off to your competitor. We've seen businesses lose thousands in revenue because they tried to save a few hundred on their website.
That's why we do things differently, the proper way…
How do we build websites?
All our sites get built using HTML, CSS and JavaScript. You've likely come across these three programming languages before, since literally every website on the internet runs on them. Those slick drag-and-drop tools you see advertised everywhere? They're just creating sites that eventually get converted into these exact same core languages. What sets us apart is writing every single line of this code by hand, right here in our studio, for every single project we take on.
Here's the thing - page builders create bloated, messy code that slows everything down. When we write code from scratch, we control exactly what goes in and what stays out. Test it yourself on Google PageSpeed Insights and see the difference.
Obviously, most people don't have the coding skills to build, update, and tweak a custom-built site down the road. That's exactly why our main "$0 upfront" monthly plan combines both the design and development work with unlimited modifications, so your site stays properly maintained forever.
Why do we talk about speed all the time?
Everything we do comes back to making sure your site loads lightning fast. Websites are basically bundles of files and code that get delivered to visitors through the web. The goal is keeping those files as tiny as possible without sacrificing quality. Our typical pages run around 2,000 to 3,000 lines of code, while other platforms balloon up to 12,000 lines or more. We ruthlessly eliminate all that bloated, pointless code from our sites, plus we go crazy with compressing and optimizing every single image and icon, then host everything on lightning-fast global servers positioned closest to your visitors.
The more code that needs to be loaded, the longer it will take. Therefore, every kilobyte we can save matters for your visitors' experience. As you know, each passing second of delay can exponentially hurt your conversion rate and increase bounce rate. Thanks to TikTok and similar platforms, people's attention spans and willingness to wait are declining fast, and so you need every little advantage you can get.
The Green PageSpeed Guarantee
Lots of web agencies promise fast websites without anything to back themselves up, leaving you with painfully slow sites that drive visitors away. We set a high standard, guaranteeing 90+ scores on all 4 metrics on Google PageSpeed Insights. It gets written into the contract and is something we are very proud of.
Google uses website speed as a ranking factor. If you and a competitor have a similar website with similar domain authority, they will choose the faster website every single time.
The Most Secure Websites On The Internet
Most websites out there have security that's about as effective as leaving your front door wide open with a "rob me" sign attached.
As you probably know, websites get attacked every few seconds by hackers and bots looking for vulnerabilities. The problem is that typical sites are built with databases, plugins, and tons of complex code that create security holes everywhere.
Every plugin creates a potential entry point, every database connection becomes a target, and bots are constantly scanning for common vulnerabilities to exploit. Here's the thing though - most small businesses don't actually need all that complexity. They just need text, images, and good design arranged properly.
That's why we build static websites. No databases to hack, no plugins to exploit, no admin panels for criminals to break into. Less worry about security means more time focusing on what you do best.